Visa x AIfluence: Uniting Moments, Creating Impact
From the pitch to the people — how AIfluence helped Visa own the conversation around AFCON 2023.
See Campaign Results🎯 Campaign Overview
AIfluence partnered with Visa to connect football passion with seamless digital payments across Ghana, Nigeria, and Côte d’Ivoire during AFCON 2023. The goal: make Visa the go-to tap-to-pay solution in everyday moments of joy.
📋 Our Approach
🔍 Identification
Selected culturally relevant influencers aligned with campaign values.
📝 Contracting
Onboarded influencers with clear deliverables and guidelines.
📞 Briefing
Detailed campaign goals shared via calls and WhatsApp sessions.
📊 Performance Monitoring
Daily AI-based content analysis and feedback.
📈 Performance Highlights
6.61M
Total Reach
126K+
Total Engagement
1.91%
Engagement Rate
| Country | Target Reach | Actual Reach | Engagements | ERR |
|---|---|---|---|---|
| Côte d’Ivoire | 1.5M | 6.08M | 111,950 | 1.84% |
| Ghana | 200K | 198K | 9,826 | 4.96% |
| Nigeria | 200K | 326K | 4,484 | 1.37% |
💬 Sentiment Analysis
👍 Positive: 73.2%
👎 Negative: 19.07%
😐 Neutral: 7.73%
Feedback was overwhelmingly positive. Concerns around hidden charges were noted and are being addressed in future campaigns.
🧾 What They Said
“The campaign brought AFCON into our homes and everyday lives — and Visa was at the heart of it.” – Influencer, Nigeria
“Fans loved the authenticity. The tap-to-pay experience became part of the celebration.” – Visa Marketing Team