Case Studies

Measurable impact across markets

Explore our portfolio of successful projects across Telco, NGO, and Brand verticals. See how we've delivered measurable impact across 27 African countries.

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Showing 13 of 13 case studies

NGO
CABI

Sustainable Farming Practices

Partnered with CABI to increase adoption of pest management solutions through trusted agri-influencers and AI-powered content distribution across Africa.

Increased adoption of sustainable pest management practices

SDG 2
NGO
Jhpiego

Vaccine Sentiment Research

Analyzed 13.2M+ posts across 8 countries for Jhpiego to identify hesitancy drivers and guide targeted messaging with healthcare workers and religious leaders.

13.2M+ posts analyzed across 8 African countries

SDG 3
NGO
JHPIEGO

Contraceptive Access Advocacy

Enabled self-injection adoption for DMPA-SC contraceptives through peer engagement in Togo and Côte d'Ivoire with over 113K engagements and 61% conversion rate.

113K+ engagements, 61% conversion rate in Togo & Côte d'Ivoire

SDG 5
NGO
USAID

Urban Vaccine Uptake

Boosted COVID-19 vaccination in Kenya's informal settlements using hyperlocal KOLs and real-time sentiment tracking—469K reached vs. 94K target.

469K people reached (vs 94K target) in Kenya

SDG 3
NGO
CARE International

Immunization in Nigeria

Used Unity360 and nano influencers for CARE International to promote child immunization and normalize vaccine conversations among parents.

Community-wide immunization awareness in Nigeria

SDG 3
NGO
Africa CDC & GIZ

Pan-African Misinformation Tracking

Worked with Africa CDC and GIZ to deploy AI-powered social listening and adaptive messaging in 5 countries, improving public health confidence by 50%.

50% improvement in public health confidence across 5 countries

SDG 16
NGO
Multiple Partners

Behavioral Insights for Health Equity

Partnered with ministries and NGOs to design data-driven HIV and vaccine uptake campaigns in underserved communities across East Africa.

Data-driven health campaigns in underserved East African communities

SDG 3
NGO
USAID

Youth & Gender Empowerment

Launched digital programs to equip women and youth with income-generating skills in line with SDG 5 & 8 across Africa.

Digital skills training programs for women and youth

SDG 5
SDG 8
NGO
WHO Africa

Misinformation Monitoring

Built AI tools to counter misinformation during public health crises across East Africa with real-time tracking and response.

Real-time misinformation tracking and response system

SDG 16
Telco
Confidential Telco Client

Leading East African Telco — Churn Prediction & Revenue Protection

Predictive customer intelligence engagement for a confidential telecommunications operator. Client-specific performance metrics are redacted.

Confidential client metrics redacted.

Brand
AXA

AI-Powered Micro-Insurance Campaign for AXA Thailand

Executed a 10-week influencer marketing campaign to make insurance accessible to low-income customers across Thailand. Deployed nano and micro influencers to promote AXA PA Stay Safe insurance through authentic peer-to-peer conversations, targeting MSMEs, blue collar workers, domestic workers, and gig economy workers.

400,000 social media users engaged | 2% CTR achieved | 5,600 quality leads generated | 70% conversion rate

SDG 1
SDG 8
Telco
Confidential Telco Client

Major Pan-African Telco — Digital Engagement Campaign

Digital engagement campaign for a confidential pan-African telecommunications operator. Client-specific performance metrics are redacted.

Confidential client metrics redacted.

NGO
AMREF

COVID-19 Vaccine Uptake and Hygiene Behavior Change

Deployed rapid RCCE campaign across Tanzania, Uganda, and Kenya during peak COVID-19 crisis. Reached 11.2 million people across 3 countries through influencer-led social media campaigns, driving measurable behavior change in vaccination uptake and hygiene practices. Achieved high engagement even in hard-to-reach and underserved communities through targeted messaging and real-time sentiment monitoring.

Reached 11.2M+ people across 3 countries; 500K+ engagements through influencer campaign; 15.2M people in Kenya alone (exceeded target by 26.7%); 900 baseline and endline survey responses across 3 countries; 3-phase rapid deployment during peak crisis; High engagement in hard-to-reach communities

SDG 3

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